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The Advanced Dictionary Of Marketing

This advanced dictionary of marketing focuses on leading-edge terminology for use by people who are serious about the theory and practice of marketing. With over 1, 000 entries ranging in length and depth, it is the ideal reference guide for researchers, directors, managers, and anyone studying marketing for a professional or academic qualification.
RIP - This product is no longer available on our network. It was last seen on 01.01.2015

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  • Availability: Out Of Stock
  • Supplier: Pickabook
  • SKU: 9780199285990
Availability: In Stock
£90.25
advertising & marketing Social Sciences, Law & Economics > Business & Economics > Advertising & Marketing
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Product Description

This advanced dictionary of marketing focuses on leading-edge terminology for use by people who are serious about the theory & practice of marketing. With over 1, 000 entries ranging in length & depth, it is the ideal reference guide for researchers, directors, managers, & anyone studying marketing for a professional or academic qualification.

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Jargon Buster

professional - A term used to describe products or people which may be focused on specialist educational training
edge - Enhanced data rates for GSM evolution also known as enhanced GPRS. A mobile phone technology with improved data transmission rates.
edge - The point at which two surfaces meet
Professional - A person that is trained within a profession.
Reference - To prove evidence with a back up source.
Ideal - Something that satisfies a perfect criteria.

Supplier Information

Pickabook
A UK based company founded in 1998. Offering exceptional value for money on a wide range of books including leather bound books and sticker books.

Over 5 million books in stock - all new
Discounts of upto 80 percent
Excellent customer service
Fast delivery
Page Updated: 2015-03-31 20:45:45

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