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Product Strategy And Management

Analyses the nature of product strategy and the management of the product life cycle, from product development to product elimination. This book emphasizes that without product strategy and management there would be no markets, no customers, no competition. It explores the relationship between success of a product and survival of the firm.
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  • Availability: Out Of Stock
  • Supplier: Pickabook
  • SKU: 9780273694502
Availability: In Stock
£52.37

Product Description

Analyses the nature of product strategy & the management of the product life cycle, from product development to product elimination. This book emphasizes that without product strategy & management there would be no markets, no customers, no competition. It explores the relationship between success of a product & survival of the firm.

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Supplier Information

Pickabook
A UK based company founded in 1998. Offering exceptional value for money on a wide range of books including leather bound books and sticker books.

Over 5 million books in stock - all new
Discounts of upto 80 percent
Excellent customer service
Fast delivery
Page Updated: 2015-03-31 20:45:45

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