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Principles Of Corporate Communication

Provides scientifically based models to analyze corporate image and identity, plus techniques to improve the effectiveness of corporate communication programmes, planning and implementation. The book integrates theory from the public relations tradition with marketing communications.
RIP - This product is no longer available on our network. It was last seen on 01.01.2015

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  • Availability: Out Of Stock
  • Supplier: Pickabook
  • SKU: 9780131509962
Availability: In Stock
£50.43
media & communications Social Sciences, Law & Economics > Media & Communications
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Provides scientifically based models to analyze corporate image & identity, plus techniques to improve the effectiveness of corporate communication programmes, planning & implementation. The book integrates theory from the public relations tradition with marketing communications.

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Supplier Information

Pickabook
A UK based company founded in 1998. Offering exceptional value for money on a wide range of books including leather bound books and sticker books.

Over 5 million books in stock - all new
Discounts of upto 80 percent
Excellent customer service
Fast delivery
Page Updated: 2015-03-31 20:45:45

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