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Positioning

Describes an approach to creating a "position" in a prospective customer's mind - one that reflects a company's own strengths and weaknesses and those of its competitors. This book shows readers how to reposition a strong competitor and create a weak spot, use the present position to its best advantage, and choose the best name for a product.
RIP - This product is no longer available on our network. It was last seen on 01.01.2015

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  • Availability: Out Of Stock
  • Supplier: Pickabook
  • SKU: 9780071373586
Availability: In Stock
£5.99

Product Description

Describes an approach to creating a "position" in a prospective customer's mind
- one that reflects a company's own strengths & weaknesses & those of its competitors. This book shows readers how to reposition a strong competitor & create a weak spot, use the present position to its best advantage, & choose the best name for a product.

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Supplier Information

Pickabook
A UK based company founded in 1998. Offering exceptional value for money on a wide range of books including leather bound books and sticker books.

Over 5 million books in stock - all new
Discounts of upto 80 percent
Excellent customer service
Fast delivery
Page Updated: 2015-03-31 20:45:45

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