More From Contributor

£42.77
The international nature of modern Business means that individual & organizational success is no longer dependent solely on business acumen
- our ability to underst&, communicate & work with people in different countries & cultures around the world is more important. This title

Includes::
demographic information & case studies.


...
Archived Product
£34.03
Provides managers of technical professionals with strategies to improve communication & increase productivity among culturally diverse technical professionals, teams, & departments. This work outlines the differences in education & training, career expectations, communication styles, & management expectations in countries around the world. ...
Archived Product
£20.89
Contains a set of workbooks to accompany the flexible learning programme specifically designed & developed by the Institute of Leadership & Management (ILM) to support their Level 3 Certificate in First Line Management. This series consists of books whose learning content is closely aligned to the Level 3 S/NVQ in Management. ...
Archived Product
£80.00
This book contains the proceedings of the 16th Biennial Conference of the British Dam Society, Managing dams: Challenges in a time of change, covering a wide range of topics of direct relevance to all who are involved in the engineering & management of dams & reservoirs. ...
Archived Product
£19.54
Managing Depression in Clinical Practice provides an overview of the clinical manifestation, diagnosis & management of this debilitating condition. The text offers practical coverage of depression in special populations, long-term treatment, & the management of treatment non-response. ...
Archived Product

Managing Customer Value

Introduces the key marketing principles that govern the interactions between consumers and the goods and services being offered to them, to show how these principles can be used to gain a deeper understanding of the consumer's decision-making cycle, and to apply this knowledge in developing micro-marketing tactics.
RIP - This product is no longer available on our network. It was last seen on 01.01.2015

This page now acts as a permanent archive for this product. Add more information using the comments box below to ensure it can still be found by future generations.

Use our search facility to see if it is available from an alternative contributor.
  • Availability: Out Of Stock
  • Supplier: Pickabook
  • SKU: 9789812838278
Availability: In Stock
£44.10

Product Description

Introduces the key marketing principles that govern the interactions between consumers & the goods & services being offered to them, to show how these principles can be used to gain a deeper understanding of the consumer's decision-making cycle, & to apply this knowledge in developing micro-marketing tactics.

Reviews/Comments

Add New

Intelligent Comparison

Oooops!
We couldn't find anything!
Perhaps this product's unique.... Or perhaps we are still looking for comparisons!
Click to bump this page and we'll hurry up.

Price History

Oooops!
We couldn't find any historical pricing!

Vouchers

No voucher codes found.
Do you know a voucher code for this product or supplier? Add it to Insights for others to use.

Facebook

Jargon Buster

Key - A physical or virtual device or code used for opening something

Supplier Information

Pickabook
A UK based company founded in 1998. Offering exceptional value for money on a wide range of books including leather bound books and sticker books.

Over 5 million books in stock - all new
Discounts of upto 80 percent
Excellent customer service
Fast delivery
Page Updated: 2015-03-31 20:45:45

Community Generated Product Tags

Oh No! The productWIKI community hasn't generated any tags for this product yet!
Menu