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Key Concepts In Marketing

Introduces and examines the key issues, methods, models and debates that define the field of marketing. This book covers over 50 essential concepts, including the marketing mix, branding, consumerism, marketing communication and corporate image. It includes various entries that feature: useful definition box; and summary of the concept.
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  • Availability: Out Of Stock
  • Supplier: Pickabook
  • SKU: 9781847874993
Availability: In Stock
£17.99

Product Description

Introduces & examines the key issues, methods, models & debates that define the field of marketing. This book covers over 50 essential concepts, including the marketing mix, branding, consumerism, marketing communication & corporate image. It

Includes::
various entries that feature: useful definition box; & summary of the concept.

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Supplier Information

Pickabook
A UK based company founded in 1998. Offering exceptional value for money on a wide range of books including leather bound books and sticker books.

Over 5 million books in stock - all new
Discounts of upto 80 percent
Excellent customer service
Fast delivery
Page Updated: 2015-03-31 20:45:45

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