Kellogg on Advertising & Media Marketing faces serious & disruptive changes, including the loss of mass audiences, the decline of broadcast television advertising, & the increased role of online advertising. But the changing world of advertising & media is also full of exciting new ways to reach consumers. ...

Identifies such biotechnologies as plants & foods containing edible vaccines that revolutionize the way we think about health. This title analyses how to transform them into profitable products & companies. It explores who may benefit. It is suitable for those who are working with, or affected by biotechnology. ...

Includes:: the thinking on key branding concepts; strategies for launching new brands, leveraging existing brands, &
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Kelly Holmes made history when she brought home double gold in the 2004 Olympics, becoming a national hero. This autobiography reveals the times she fought back tears to battle against injury & win gold, & the emotional decision she made to retire from athletics. It offers a tale of triumph over adversity & a model for readers of all ages. ...

Olympic champion Dame Kelly Holmes has proven herself to be one of the greatest runners of all time. In the summer of 2004 she became only the third woman in history to win gold in both the Olympic 800 & 1500 metres. She is the first British woman to win two Olympic gold medals. Here, Dame Kelly is joined by three people taking their first steps to fitness, including a self confessed couch potato, a late starting fitness fan (aged 45), & her own brother.
Includes:: a full range of stretches including tips & benefits; how to get the most out of walking, jogging & running workouts; mobility exercises to keep joints lubricated; strength building exercises; a comprehensive circuit workout that you can do anywhere; training gear do's & don'ts; healthy eating basics
- how to turn food into fuel for your body; & professional advice on buying the perfect shoe for your foot type.

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Inspired by her travels in the Far East & understanding of space & proportion, Kelly Hoppen's rooms proclaim an ability to mix materials & textures in neutral backgrounds for a look that is in tune with western consciousness. This work shows how to create this look on a modest budget. ...