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Introduction To Marketing Management Principles

Provides a framework for the fundamental principles in marketing management. In this book, the guiding principle is that marketing management entails holistic management of the factors companies employ to help form the customer preferences and that these factors are interrelated and interdependent.
RIP - This product is no longer available on our network. It was last seen on 01.01.2015

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  • Availability: Out Of Stock
  • Supplier: Pickabook
  • SKU: 9788274774896
Availability: In Stock
£32.00
business & economics Social Sciences, Law & Economics > Business & Economics
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Provides a framework for the fundamental principles in marketing management. In this book, the guiding principle is that marketing management entails holistic management of the factors companies employ to help form the customer preferences & that these factors are interrelated & interdependent.

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Pickabook
A UK based company founded in 1998. Offering exceptional value for money on a wide range of books including leather bound books and sticker books.

Over 5 million books in stock - all new
Discounts of upto 80 percent
Excellent customer service
Fast delivery
Page Updated: 2015-03-31 20:45:45

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