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Introduction To Integrated Marketing Communications

Looks at the variety of marketing communication tools used by advertising agencies in pursuing brand success. This title also considers and discusses various technologies and opportunities provided by the World Wide Web, mobile media and social networking. It is suitable for marketing students and practitioners.
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  • Availability: Out Of Stock
  • Supplier: Pickabook
  • SKU: 9780702177934
Availability: In Stock
£26.80

Product Description

Looks at the variety of marketing communication tools used by advertising agencies in pursuing brand success. This title also considers & discusses various technologies & opportunities provided by the World Wide Web, mobile media & social networking. It is suitable for marketing students & practitioners.

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Students - A group of humans who are still in full time education
World - A physical grouping, commonly used to describe earth and everything associated with ti
Wide - Something with a large width.

Supplier Information

Pickabook
A UK based company founded in 1998. Offering exceptional value for money on a wide range of books including leather bound books and sticker books.

Over 5 million books in stock - all new
Discounts of upto 80 percent
Excellent customer service
Fast delivery
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