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Getting China And India Right

Offers guidance for multi-national corporations (MNCs) who are contemplating expanding into both China and India. This book explain how many MNCs view China and India solely from the lens of off-shoring and cost-reduction, and focusing their marketing strategies on only the top 5-10 per cent of the population.
RIP - This product is no longer available on our network. It was last seen on 01.01.2015

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  • Availability: Out Of Stock
  • Supplier: Pickabook
  • SKU: 9780470284247
Availability: In Stock
£13.19
business & economics Social Sciences, Law & Economics > Business & Economics
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Product Description

Offers guidance for multi-national corporations (MNCs) who are contemplating expanding into both China & India. This book explain how many MNCs view China & India solely from the lens of off-shoring & cost-reduction, & focusing their marketing strategies on only the top 5-10 per cent of the population.

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Jargon Buster

LENS - An optical element which converges or diverges light
India - A subcontinent in Asia

Supplier Information

Pickabook
A UK based company founded in 1998. Offering exceptional value for money on a wide range of books including leather bound books and sticker books.

Over 5 million books in stock - all new
Discounts of upto 80 percent
Excellent customer service
Fast delivery
Page Updated: 2015-03-31 20:45:45

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