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Fundamentals Of Marketing

Provides an appreciation of the fundamentals of the theory and practice of marketing. Using case studies drawn from a cross section of sectors, in particular the banking, hospitality, retail and public service sector, this textbook critically evaluates the effectiveness of different marketing strategies and approaches.
RIP - This product is no longer available on our network. It was last seen on 01.01.2015

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  • Availability: Out Of Stock
  • Supplier: Pickabook
  • SKU: 9780415370974
Availability: In Stock
£37.79
advertising & marketing Social Sciences, Law & Economics > Business & Economics > Advertising & Marketing
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Provides an appreciation of the fundamentals of the theory & practice of marketing. Using case studies drawn from a cross section of sectors, in particular the banking, hospitality, retail & public service sector, this textbook critically evaluates the effectiveness of different marketing strategies & approaches.

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Supplier Information

Pickabook
A UK based company founded in 1998. Offering exceptional value for money on a wide range of books including leather bound books and sticker books.

Over 5 million books in stock - all new
Discounts of upto 80 percent
Excellent customer service
Fast delivery
Page Updated: 2015-03-31 20:45:45

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