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Digital Advertising

Digital media offer exciting potential for advertising and marketing. This text looks at the cultural, commercial and creative practices of advertising in these environments. Combining industry and critical perspectives, it analyses key theory, concepts and trends in the field. This is ideal reading for students of Media Studies and Advertising.
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  • Availability: Out Of Stock
  • Supplier: Pickabook
  • SKU: 9780230222410
Availability: In Stock
£18.04
advertising & marketing Social Sciences, Law & Economics > Business & Economics > Advertising & Marketing
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Product Description

Digital media offer exciting potential for advertising & marketing. This text looks at the cultural, commercial & creative practices of advertising in these environments. Combining industry & critical perspectives, it analyses key theory, concepts & trends in the field. This is ideal reading for students of Media Studies & Advertising.

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Jargon Buster

Digital - A system that uses only 0s and 1s to transmit data
Students - A group of humans who are still in full time education
Key - A physical or virtual device or code used for opening something
Ideal - Something that satisfies a perfect criteria.

Supplier Information

Pickabook
A UK based company founded in 1998. Offering exceptional value for money on a wide range of books including leather bound books and sticker books.

Over 5 million books in stock - all new
Discounts of upto 80 percent
Excellent customer service
Fast delivery
Page Updated: 2015-03-31 20:45:45

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