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Data Mining Techniques In CRM

A handbook for the application of data mining techniques in the CRM framework. It combines a technical and a business perspective to cover the needs of business users who are looking for a practical guide on data mining. It focuses on Customer Segmentation and presents guidelines for the development of actionable segmentation schemes.
RIP - This product is no longer available on our network. It was last seen on 01.01.2015

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  • Availability: Out Of Stock
  • Supplier: Pickabook
  • SKU: 9780470743973
Availability: In Stock
£49.50
non-fiction & reference Non-Fiction & Reference
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Product Description

A handbook for the application of data mining techniques in the CRM framework. It combines a technical & a business perspective to cover the needs of business users who are looking for a practical guide on data mining. It focuses on Customer Segmentation & presents guidelines for the development of actionable segmentation schemes.

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Practical - Weather a task is easy to carry out and realistically succeed.
technical - Something that relates to a good level of skill and methods.

Supplier Information

Pickabook
A UK based company founded in 1998. Offering exceptional value for money on a wide range of books including leather bound books and sticker books.

Over 5 million books in stock - all new
Discounts of upto 80 percent
Excellent customer service
Fast delivery
Page Updated: 2015-03-31 20:45:45

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