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Creating Market Insight

Explains how firms tailor their market scanning behaviour to work well in the special conditions of their market. This book describes the process through which data is translated first into information, and then knowledge. It also, provides process that enables the reader to emulate the success of insightful firms.
RIP - This product is no longer available on our network. It was last seen on 01.01.2015

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  • Availability: Out Of Stock
  • Supplier: Pickabook
  • SKU: 9780470986530
Availability: In Stock
£19.79
advertising & marketing Social Sciences, Law & Economics > Business & Economics > Advertising & Marketing
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Product Description

Explains how firms tailor their market scanning behaviour to work well in the special conditions of their market. This book describes the process through which data is translated first into information, & then knowledge. It also, provides process that enables the reader to emulate the success of insightful firms.

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Supplier Information

Pickabook
A UK based company founded in 1998. Offering exceptional value for money on a wide range of books including leather bound books and sticker books.

Over 5 million books in stock - all new
Discounts of upto 80 percent
Excellent customer service
Fast delivery
Page Updated: 2015-03-31 20:45:45

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