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Creating And Managing Superior Customer Value

Advances theory and offers tools for measuring value dimensions and strength. This work focuses on advancing value theory, research and strategy in business-to-business contexts. It is suitable for improving thinking, decisions, and actions relating to the creation, marketing, and purchasing of superior value in products and services.
RIP - This product is no longer available on our network. It was last seen on 01.01.2015

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  • Availability: Out Of Stock
  • Supplier: Pickabook
  • SKU: 9781848551725
Availability: In Stock
£53.99
advertising & marketing Social Sciences, Law & Economics > Business & Economics > Advertising & Marketing
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Product Description

Advances theory & offers tools for measuring value

Dimensions & strength. This work focuses on advancing value theory, research & strategy in business-to-business contexts. It is suitable for improving thinking, decisions, & actions relating to the creation, marketing, & purchasing of superior value in products & services.

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Dimensions - The shapes and angles of something or a situation.

Supplier Information

Pickabook
A UK based company founded in 1998. Offering exceptional value for money on a wide range of books including leather bound books and sticker books.

Over 5 million books in stock - all new
Discounts of upto 80 percent
Excellent customer service
Fast delivery
Page Updated: 2015-03-31 20:45:45

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