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Competitive Success, How Branding Adds Value

Explains how companies can realize substantial competitive advantages and gains in financial and perceptive value if they develop a brand-centric philosophy. This book presents a comprehensive review of the entire brand spectrum, including: brand strategy; implementation; customer/brand insight; resource allocation; and, performance measurement.
RIP - This product is no longer available on our network. It was last seen on 01.01.2015

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  • Availability: Out Of Stock
  • Supplier: Pickabook
  • SKU: 9780470998229
Availability: In Stock
£28.70
advertising & marketing Social Sciences, Law & Economics > Business & Economics > Advertising & Marketing
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Product Description

Explains how companies can realize substantial competitive advantages & gains in financial & perceptive value if they develop a br&-centric philosophy. This book presents a comprehensive review of the entire brand spectrum, including: brand strategy; implementation; customer/brand insight; resource allocation; &, performance measurement.

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Performance - When someone is presenting a form of entertainment, also how well someone is doing within a role.

Supplier Information

Pickabook
A UK based company founded in 1998. Offering exceptional value for money on a wide range of books including leather bound books and sticker books.

Over 5 million books in stock - all new
Discounts of upto 80 percent
Excellent customer service
Fast delivery
Page Updated: 2015-03-31 20:45:45

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