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Better Make It Real

Describes the importance of authenticity as a core business strategy for achieving market dominance and customer loyalty. Positioning authenticity as the filter through which organizational decisions should be made, this book offers a transformational process based on the 4Ps - Perception, Products/Services, People, and Place.
RIP - This product is no longer available on our network. It was last seen on 01.01.2015

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  • Availability: Out Of Stock
  • Supplier: Pickabook
  • SKU: 9780313376801
Availability: In Stock
£20.66
modern management Social Sciences, Law & Economics > Politics, Society & Employment > Modern Management
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Product Description

Describes the importance of authenticity as a core business strategy for achieving market dominance & customer loyalty. Positioning authenticity as the filter through which organizational decisions should be made, this book offers a transformational process based on the 4 Ps
- Perception, Products/ Services, People, & Place.

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Jargon Buster

Filter - A device used to separate mixtures
Filter - An optical device to remove or enhance particular wavelengths of light.

Supplier Information

Pickabook
A UK based company founded in 1998. Offering exceptional value for money on a wide range of books including leather bound books and sticker books.

Over 5 million books in stock - all new
Discounts of upto 80 percent
Excellent customer service
Fast delivery
Page Updated: 2015-03-31 20:45:45

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