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Basics
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What elements constitute space? What's a solitaire & what makes a solitaire a monument? Why is a building profane & what makes a space a sacred space? These & many other issues are addressed in this standard reference on basic architectural forms. ...
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Basics Advertising
03: Ideation
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Provides a look at the process of generating creative advertising ideas & concepts. This title begins with a broad overview of the ideation process & the general principles, before examining the various obstacles that can block ideas & how to break through them. ...
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Basics Advertising:
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A guide to the role of the art director. It examines the techniques, approaches & secrets involved in the development of creative advertising concepts. It emphasises the importance of seeing things differently, & providing the audience with something to discover. It examines the process of visualising & exploring different ideas. ...
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Basics Animation
04: Stop-motion
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Teaches the skills required to develop as a creative stop-motion animator or articulated puppet maker. This book explores how all the elements of film-making camera work, design, colour, lighting, editing, music & storytelling come together in this art form. It is useful to students who learn to use & exploit the particular types of movement. ...
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Basics Animation:
Digital Animation
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Digital Technology has made the production of animation simpler, faster & more widely available than at any time in cinema history. This title looks at the history of the medium charting its progress with references to specific examples, which demonstrate the growth & development of the form. ...
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Basics
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Offers a comprehensive account of definitions & approaches to script. This book seeks to promote the distinctiveness of animation as a form of expression, & provides an account of the choices & approaches available to the scriptwriter/animator/director, & the particularities of each model. ...
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Basics Architecture
01: Representational
Techniques
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Explores the concepts & techniques used to represent architecture. This book describes a broad array of techniques employed to develop architectural ideas, ranging from the way in which sketches are used to develop conceptual ideas, through to the working drawings & details required for the construction of buildings. ...
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Basics Advertising: Copywriting

Presents a comprehensive teaching tool, exploring the act of copywriting and the intrinsic nature of the role of the copywriter in the overall advertising process. This book covers subjects such as: how to generate ideas, improving and mastering your language skills and how to create effective advertising copy.
RIP - This product is no longer available on our network. It was last seen on 01.01.2015

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  • Availability: Out Of Stock
  • Supplier: Pickabook
  • SKU: 9782940373680
Availability: In Stock
£11.85
advertising & marketing Social Sciences, Law & Economics > Business & Economics > Advertising & Marketing
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Product Description

Presents a comprehensive teaching tool, exploring the act of copywriting & the intrinsic nature of the role of the copywriter in the overall advertising process. This book covers subjects such as: how to generate ideas, improving & mastering your language skills & how to create effective advertising copy.

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Jargon Buster

Language - the method of communication used in different areas. Humans and computers have many different languages.
Language - The way humans communicate either written and spoken.

Supplier Information

Pickabook
A UK based company founded in 1998. Offering exceptional value for money on a wide range of books including leather bound books and sticker books.

Over 5 million books in stock - all new
Discounts of upto 80 percent
Excellent customer service
Fast delivery
Page Updated: 2015-03-31 20:45:45

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