Pure Gold Collagen is based on a formula specially developed to offer a unique blend of collagen & active ingredients for high absorption & bioavailability. Pure Gold Collagen promotes younger looking skin, improves skin hydration & reduces the appearance of deep wrinkles. Collagen is a natural component of the skin. Collagen helps the skin to preserve its firmness & elasticity. Clinical studies have shown that daily intake of Peptan hydrolysed collagen increases skin hydration level by up to 28% in 8 weeks, it also increases skin suppleness by up to 19% & reduces deep wrinkles in 12 weeks. Vitamin C contributes to normal collagen formation & the normal function of the skin. Vitamin E contributes to the protection of cell constituents from oxidative damage. Vitamin B6 contributes to normal energy yielding metabolism. Vitamin B6 can contribute to the reduction of tiredness & fatigue.