LOreal Men Expert Wrinkle De-Crease Moisturising Cream. Who is it for? Your first expression wrinkles have started to appear. You want to combat the process… Take action! What does it do? Action 1: Proven anti-wrinkle effectiveness. Enriched with Boswelox, Wrinkle De-Crease smoothes the skin to reduce the appearance of wrinkles: Expression lines appear smoother; wrinkles appear reduced; rested appearance; rejuvenated look. With UV filters to help fight against premature skin ageing due to harmful UV rays. Action 2: Reinforces the skins natural resistance. ADS (Active Defence System), a powerful soothing active ingredient, helps reinforce the skins natural resistance against daily aggressions. Result: Less tightness & more comfort. Hydration & enhanced texture for men: long lasting hydration; smoother & more comfortable skin; non greasy, non-sticky & quickly absorbed.