LOreal Men Expert Vita Lift Moisturising Cream. Who is it for? With time & excess fatigue, your skin loses vitality, signs of ageing start to appear: loss of firmness, sagging… Take action! Action 1: Firmer-feeling skin on face & neck. Its formula combines Par-Elastyl & Pro-Retinol, anti-wrinkle & anti-sagging active ingredients, & provides a complete anti-ageing action: Fights the appearance of sagging on the face & neck; visibly reduces the appearance of wrinkles; skin feels firmer & revitalised. With UV filters to help fight against premature skin ageing due to harmful UV rays. Action 2: Reinforces the skins natural resistance. ADS (Active Defence System), a powerful soothing active ingredient, helps reinforce the skins natural resistance against daily aggressions. Result: Less tightness & more comfort. Hydration & enhanced texture for men: Hydrated skin for 24 hours; smoother, more supple skin; non greasy, non sticky, quickly absorbed.