Helps protect from ceramic straighteners, tongs & dryers reduces frizz, add shine. Our philoshopy. From our origins in salons around the world, we've always had a simple vision: to create stylist-tested, salon-quality products without the salon price tag, so you can experience that salon feeling everyday. Professional performance formula helps protect hair from damage while blow drying & heat styling. Contains a heat activated complex to help protect hair when drying & straightening. Helps prevent hair becoming brittle & dull.