Compact, yet boasting an impressive 30x optical zoon, the Sony DSC-HX50B Advanced Compact Digital Camera is ideal for taking perfect shots with a pocket sized camera. Professional photography This 20.4 mp camera means that you can take fantastic photos & capture images you didnt think possible thanks to the range of features packed within. All based around the DSC-HX50 Bs powerful Exmor R CMOS sensor, youll be delighted with the superb quality of pictures you take again & again. Quick capture Sometimes you only have a second to capture the moment. Thanks to a fast autofocus feature, the DSCHX50 needs only 0.1 seconds to focus in daylight conditions. In addition, an optical steadyshot function means you dont have to worry about keeping a steady hand or setting up a tripod youll always have blur free & crisp pictures, even if zoomed in. If the action is moving so fast youre having trouble keeping up, a burst mode means that you can shoot at up to 10fps whilst still delivering detailed images. Never worry about having the right settings for getting the shot that matters simply point & press the button & delight in the results. Up close & all around Despite its small stature the DSC-HX50 has a 30x optical zoom, meaning you can capture sensational images, even from distance. Panoramic photos are also easy to capture thanks to the Panorama mode. Simply press the shutter button & youll be able to take a sweeping picture of everything around you, allowing you to capture the scene & surroundings for those truly memorable moments. Once youve taken your snaps, you can use the in-built Wi Fi to send photos & videos straight to a smartphone or tablet or even back-up shots wirelessly to your PC. Perfect your pictures Whilst the DSC HX50 can do all the hard work for you, sometimes its nice to be in control. With manual control & exposure value dials on top of the camera you can select aperture or shutter priority & change exposure values manually. Perfect for when you know what you want; youre always able to take your pictures, your way. Capture it live The HX50B is capable of taking video in full HD. Also benefiting from the optical steadyshot function, you can record high quality movies free from shaking & distortion as quickly & simply as you would take a picture. If a picture is worth a thousand words, then a HD video of a special moment could be priceless. Manage the memory Its important to have the right memory card for your camera. The memory card will determine how fast an image is saved & how fast an image is uploaded. If youre shooting high definition videos along with high resolution images then its best to invest in a high performance memory card. A high performance memory card will get the best out of your photography, ensuring the best continuous shooting speed & high quality data capture. Capture the moments that matter to you with the Sony DSC-HX50B Advanced Compact Digital Camera.