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£712.78
The Sigma 3.5cm 1.4 DG HSM is a state of the art lens designed for full frame cameras but can also be used with APS-C sensors as well. The first addition to the Art category in Sigma's Global Vision, the 3.5cm 1.4 DG HSM

Includes::
new features based around a unique lens concept & design. The 3.5cm is a staple focal length in the world of photography, & paired with Sigma technology, this lens can take artistic expression to the next level. The lens is equipped with technology including a Hyper Sonic Motor (HSM), floating internal focusing system, SLD & FLD Glass elements. The HSM ensures quiet, high seed, accurate autofocusing while the floating focusing system allows for superior optical performance with subjects at a closer shooting distance. The SLD glass elements along with the FLD glass elements, which are equal to fluorite, help correct both axial & chromatic aberration. The large 1.4 aperture make it ideal in low light & the lens is compatible with the Sigma USB (Universal Serial Bus) dock & Optimization Pro software to adjust & fine tune focusing parameters.

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Available
£712.78
The Sigma 3.5cm 1.4 DG HSM is a state of the art lens designed for full frame cameras but can also be used with APS-C sensors as well. The first addition to the Art category in Sigma's Global Vision, the 3.5cm 1.4 DG HSM

Includes::
new features based around a unique lens concept & design. The 3.5cm is a staple focal length in the world of photography, & paired with Sigma technology, this lens can take artistic expression to the next level. The lens is equipped with technology including a Hyper Sonic Motor (HSM), floating internal focusing system, SLD & FLD Glass elements. The HSM ensures quiet, high seed, accurate autofocusing while the floating focusing system allows for superior optical performance with subjects at a closer shooting distance. The SLD glass elements along with the FLD glass elements, which are equal to fluorite, help correct both axial & chromatic aberration. The large 1.4 aperture make it ideal in low light & the lens is compatible with the Sigma USB (Universal Serial Bus) dock & Optimization Pro software to adjust & fine tune focusing parameters.

...
Available
£712.78
The Sigma 3.5cm 1.4 DG HSM is a state of the art lens designed for full frame cameras but can also be used with APS-C sensors as well. The first addition to the Art category in Sigma's Global Vision, the 3.5cm 1.4 DG HSM

Includes::
new features based around a unique lens concept & design. The 3.5cm is a staple focal length in the world of photography, & paired with Sigma technology, this lens can take artistic expression to the next level. The lens is equipped with technology including a Hyper Sonic Motor (HSM), floating internal focusing system, SLD & FLD Glass elements. The HSM ensures quiet, high seed, accurate autofocusing while the floating focusing system allows for superior optical performance with subjects at a closer shooting distance. The SLD glass elements along with the FLD glass elements, which are equal to fluorite, help correct both axial & chromatic aberration. The large 1.4 aperture make it ideal in low light & the lens is compatible with the Sigma USB (Universal Serial Bus) dock & Optimization Pro software to adjust & fine tune focusing parameters.

...
Available
£728.38
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£749.98
The Sigma Macro 150mm F2.8 EX DG HSM boasts Optical Stablization (OS) which is critical to equipment sporting this focal range & is now splash-proof. Offering the latest optical design technology this lens remains a large aperture medium macro lens ideal for shooting the smaller things in our world that exists virtually unseen. A macro lens is one which will focus on a subject close enough to render it "life-size" on the image plane in your camera. It also has a "flat field" front lens element so that it can shoot images of flat objects such as artwork or postage stamps & be tack sharp all the way across the image. With HSM (Hyper-Sonic Motor) a quiet & high-speed auto focus is ensured. It provides extremely high optical performance from infinity to 1:1 macro. Three SLD (Special Low Dispersion) glass elements provide optimum color correction & sharpness throughout the entire range & super multi-layer coating reduces flare & ghosting. It has superior peripheral brightness & provides sharp & high contrast images even at maximum apertures. The OS offers the use of shutter speeds Approx. 4 stops slower than would otherwise be possible. It is also compatible with Sigma APO Tele converters. Ideally suited for taking pictures of insects or other small creatures, but it is also the perfect focal length for facial portraits rendering the best perspective of the human face. This greater distance also allows the photographer more flexibility in lighting the subject with natural light reflectors. So dont miss the tiny insects, flowers of the world or the details in a stamp or coin collection or a piece of embroidery all of which are seldom noticed but offer a fascinating world if you look closely enough. Capture them with the Sigma Macro 150mm F2.8 EX DG OS HSM APO Macro. ...
Available

SIGMA Circular Polarising Filter - 77mm

Use the Sigma Circular Polarising Filter - 77mm to reduce glare and reflections from glass and water when shooting with a 77mm lens.Get deeper colours and richer tones when photographing in particularly bright conditions with this easy to use polarising filter. Compatible with most 77mm lenses with screw in design, this versatile filter can even be used with wide angle lenses thanks to its ultra slim screw in mount. Giving equally fantastic results on film and digital setups, the multi coated and digitally optimised design makes the Sigma Circular Polarising Filter - 77mm a terrific choice for photographers looking to shoot in brighter light.
RIP - This product is no longer available on our network. It was last seen on 09.04.2014

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Availability: In Stock
£84.98

Product Description

Use the Sigma Circular Polarising Filter
- 77mm to reduce glare & reflections from glass & water when shooting with a 77mm lens. Get deeper colours & richer tones when photographing in particularly bright conditions with this easy to use polarising filter. Compatible with most 77mm lenses with screw in design, this versatile filter can even be used with wide angle lenses thanks to its ultra slim screw in mount. Giving equally fantastic results on film & digital setups, the multi coated & digitally optimised design makes the Sigma Circular Polarising Filter
- 77mm a terrific choice for photographers looking to shoot in brighter light.

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Jargon Buster

LENS - An optical element which converges or diverges light
Digital - A system that uses only 0s and 1s to transmit data
Glass - A solid, typically transparent. Brittle and used in windows. The first patent granted in the UK was for Glass.
Filter - A device used to separate mixtures
Filter - An optical device to remove or enhance particular wavelengths of light.
water - A chemical substance. Chemical formula H2O.
Versatile - Something that can be adapted to various different tasks.
Versatile - Something that is able to adapt to its surroundings or its requirements.
Wide - Something with a large width.
Optimised - When a situation or item is improved or performance increased.
Design - A drawing or styles that shows the look and functionality of something before its made.

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PC World Business
Empower your business with PC World Business (http://www.pcworldbusiness.co.uk)! Explore a wide range of technology solutions, from laptops and desktops to printers and accessories, tailored to meet your business needs. With top brands, competitive prices, and expert advice, we're your trusted partner in driving productivity and innovation. Plus, with convenient delivery options and dedicated customer support, upgrading your technology has never been easier. Stay ahead of the curve and propel your business forward with PC World Business!
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