With enhanced aperture speed & a compact construction, the Nikon AF-S NIKKOR 50 mm f/1.8 Standard Lens is ideal for everyday photography & poor light shooting. Low light shooting Achieve amazing low light shots thanks to the fast f/1.8 aperture that captures stunning detail in dimly lit places. The compact form means you can take the 50 mm fixed focal lens out & about, the ideal travelling companion ready to capture that beautiful sun set or stormy clouds. Background blur The NIKKOR optics capture more natural depth of field, whether you're shooting wildlife, people or still objects, indoors or outdoors, the lens renders eye-catching bokeh blurring at its wide aperture settings, creating natural photography perspective. Fixed focal photography The Nikon AF-S 50 mm lens has been built with Silent Wave Motor technology that ensures fast & precise focusing without the noise. You can switch seamlessly between manual & autofocus thanks to the Focus Mode switch that is located at your fingertips. What's more, the aspherical lens element delivers an exceptional optical performance with a high contrast. Sharp shooting With Nikon's Super Integrated Coating (SIC) built into the lens constructions, the Nikon AF-S NIKKOR lens enhances light transmission efficiency to boost colour consistency & reduce image flare. The Aspherical Lens Element virtually eliminates coma & other types of aberrations, even at wider apertures. With pleasing blur characteristics & outstanding rendering capabilities, the Nikon AF-S NIKKOR 50 mm f/1.8 Standard Lens is a must-have for any photography kit. ...

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Features: 
- A unique perspective for everyday scenes 
- Images stay sharp throughout the zoom range 
- Travel-friendly



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Fix your Nikon Key Mission Action Camcorder to a variety of mount accessories & tripods using the AA-1A Tripod Head. Perfect for getting just the right shot in any situation, the Nikon Base Adapter has a quick-release shoe, as well as a ball joint for easy adjustments of your angle. ...

The Silicone Jacket offers your Nikon Key Mission 360 protection from scratches, dust & dirt, letting you be creative & productive with peace of mind. The Silicone Jacket is durable & sturdy, protecting your camera in all weather conditions. ...

Protect your Nikon Key Mission 360 action camcorder with the Nikon CF AA-1 Silicone Jacket. The silicone material helps to protect your camera from scratches, dust & dirt. An ideal accessory for the Nikon Key Mission 360 action camcorder (sold separately), the CF AA-1 Silicone Jacket means that you can use your camera with complete confidence wherever you go. ...

The Nikon Coolkit for S9 & P3 Cameras

Includes:: a handy soft case & a rechargeable battery pack, an essential

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You live to be "in the moment", so anything that brings back the rush is worth it. The Nikon Coolpix AW100 is water-proof, shock-proof & freeze-proof, so you can take it on all of your extreme adventures. It packs a 5x zoom-Nikkor ED glass lens & a 16-megapixel CMOS sensor to record low-light & fast-action photos & Full HD (1080p) movies. Life on the road deserves GPS & e-Compass, so the AW100s got these too. Add a 3-inch monitor, action control for easily adjusting settings when wearing gloves plus a range of in-camera special effects, & youve got a camera as rugged as you. Start saving those action-packed memories
- every view & heartbeat.
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Rain, freeze or shine, the Nikon Coolpix AW110 Waterproof Advanced Compact Digital Camera lets you take fantastic photos in the roughest of terrain
- remember every thrill on your adventures! Awe-inspiring photography A 16 megapixel resolution & sensitive CMOS image sensor means you will take photos that burst with colour & life, even in low lighting conditions. Enjoy effortless framing, quick focusing & easy firing from the moment you pick up the camera. This hard-wearing compact camera is the perfect companion for your adventures, capture mind-blowing photos on the beach, underwater or up a mountain! The Coolpix camera incorporates a lens-shift Vibration Reduction system that eliminates shaking & blurring, ensuring each image is sharp, steady & picture-perfect. A sharp shooter The high performance NIKKOR lens offers a 5x optical zoom range that means that you can get right up close to the action without compromising on quality. A Subject Tracking feature automatically locks moving subjects in focus until you fire the shutter. You can shoot a fast-moving subject using the Motion Detection, this handy function automatically kicks in & sets a faster shutter speed & higher ISO to achieve sharp & clear shots. Tough & extreme This piece of gear is built for every adventure, take your photography to new territory & capture your world like never before. The Coolpix AW110 is waterproof, shockproof & freezeproof, the rugged build means that you can take snaps in extreme conditions. You can mount it to a surfboard, backpack or scuba tank & shoot every mind-blowing moment. Its also built with Nikons Action Control, making it easy to operate with gloved hands, so you can capture every thrill! GPS & Wi Fi You can share your moments in an instant, with built-in wireless technology the camera can connect to a network without the need of cables. You can send images to Wi Fi enabled devices such as smartphones & tablets. & the cherry on the cake, enjoy the wonders of GPS technology straight from the camera. The built in GPS records the location information of where the photo is taken, allowing you to track journeys & relive the excitement. You can even share your journeys on Google Earth, Google+ & other social network sites. Whats more, the built-in mapping & Electronic compass also help you navigate unfamiliar areas & locate Points of Interest (POI), so you can find a photo opportunity with ease the ultimate travel companion! Full HD movies Capture the action as a Full HD video & enjoy stunning playback on a HDTV. The built-in mic records high-quality stereo sound, so you can really experience the moment again. Enjoy detailed framing & incredible playback of stills & videos on the 3 OLED screen. The OLED technology displays moments in higher contrast, clearer colour & with true blacks, even in sunlight or underwater. Feature-full, powerful & tough, the Nikon Coolpix AW110 Waterproof Advanced Compact Digital Camera offers something for every moment
- get creative on your adventures!

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The Nikon Coolpix AW110 Waterproof Advanced Compact Digital Camera is the definitive high-quality outdoor camera, accompanying you on all your adventures to capture the action, resplendent in a cool blue finish. Take amazing images on land or water Be prepared for any outdoor imaging challenge with this fantastic Nikon compact camera, made to brilliantly capture & share all the action, no matter where you venture. Built to handle all those demanding outdoor pursuits, the Nikon Coolpix AW-110 is waterproof to depths of 18 m, shockproof for heights up to 2 m, freeze-proof down to -10C, & even dustproof for drier, dirtier conditions. Come autumn, winter, spring or summer, its robust construction is sure to match your physical photography style. Wireless internet in an action camera Share your experiences right in the moment using the built-in Wi-Fi function. Transfer those high-quality, once-in-a-lifetime images & films straight to your smartphone, tablet or compatible mobile device to upload direct to social media sites. The Coolpix AW110 Waterproof Digital Camera can also be remote controlled using your smart device, a particularly useful feature for self-portraits or moments that need to be precisely timed but controlled from a distance.A worldly compact camera Using the cameras built-in Global Positioning System (GPS) & electronic compass, youll be able torecord the precise location (down to latitude & longitude) of your photos as a geotag in the image data (EXIF). Retrace your adventures using a computer or with the compass to check the orientation of where you were or are. The handy World map display is a great reference tool that lets you see where you shot that perfect picture, & it lets view the routes saved in your GPS log records. Theres also an altimeter that lets you record the precise altitude at which images were captured, with a range of -300 m to 4, 500 m. If youre underwater, a hydro-barometer lets you measure your depth, with a range from 0 to -20 m. Picture quality as robust as its construction A highly sensitive, back-illuminated 16-megapixel CMOS sensor enables the Nikon Coolpix AW11-0 Advanced Waterproof Compact Camera to deliver stunning results in all kinds of conditions, with an impressive maximum ISO of 3200. The rear-illumination increases how much light each pixel receives, making it more responsive & cutting down noise for great performance in varied environments. It also facilitates a set of dedicated low light modes, which give you spectacular images whether youre shooting in bright sunlight, at night or underwater at depths of 18 meters. Nikons fast & powerful EXPEED C2 image processing system enables much-improved movie recording, dynamic performance & the highest image quality.A NIKKOR wide-angle 5x zoom lens brings exceptional accuracy & articulate resolution to the table (with a 3.5cm equivalent focal length of 28-140 mm). Take in everything as you see it with its satisfyingly broad, detailed coverage. Video & dynamic photo functions Dont just capture frozen frame of action use the Nikon Coolpix AW-11-0 Camera to shoot Full HD 1920 x 1080p movies with stereo sound, so you can relive those amazing moments whenever you like, in stunning quality. Youll also be able to use optical zoom & autofocus functions during video recording, capturing every moment perfectly. There are also options to film in fast or slow motion using recording speeds from 15 to 120 fps, & a built-in HDMI connector with HDMI-CEC support is provided to output your creations direct to an HDTV. Pan vertically or horizontally across scenes using Easy Panorama 360/180 to create dramatic panoramic shots. Just depress the shutter & sweep the camera along the desired line of view for amazing images of picturesque landscapes or otherworldly underwater scenes. With Action Control, youll find it extremely easy to work the camera even when youre in the slow-motion world beneath the waves, or when wearing gloves. Just activate the mode using a dedicated button on the cameras side. Theres also a special Underwater mode which automatically shifts white balance setting to capture underwater scenes just as youre seeing them. Stable images & standout features The Nikon Coolpix A-W1-10 Advanced Compact Camera uses anti-blur technology to automatically counteract distorted images in four different ways. Hybrid VR (combining Lens-shift & Motion Blur Reduction) cuts down the effects of camera shake. High ISO light sensitivity helps diminish the risk of blurred images of rapidly-moving subjects or those captured in low light. Then, Best Shot Selector (BSS) automatically chooses the sharpest of up to 10 shots in a sequence. Enjoy terrific results in any light even without a tripod, thanks to dedicated light modes, usable in tandem with Auto HDR. Backlight scene mode delivers remarkable tonal detail in any conditions, while Night Portrait mode renders superbly detailed night images & portraits captured indoors. With Night Landscape mode you can shoot sharp images at low ISO. Capture action perfectly & in full with fast 8 fps high-speed continuous shooting, to a maximum of 6 frames. Design features ready for action Fitted with a large 7.5-cm (3.0-in.) 614k-dot OLED screen with better-quality brightness & striking colour rendering, the Nikon Coolpix AW1-10 Advanced Waterproof Camera lets you see your shots with superior definition & sharp contrast, even if youre underwater or in direct sunlight. Boasting a slim 24.5 mm body, this great camera offers superior compact portability. The tough blue Nikon Coolpix AW110 Waterproof Advanced Compact Digital Camera is ready to scramble into action & capture the great outdoors up close & personal. ...

The Nikon Coolpix AW-110 Waterproof Advanced Compact Digital Camera is the ultimate high-quality outdoor camera, accompanying you on any expedition to grab every frame of action, magnificent in a warm orange finish. superb images in wet or dry conditions This fantastic Nikon compact camera is prepared for any outdoor imaging challenge, created to vividly capture & share all your action-packed experiences, anywhere you go. Made to match the demands of outdoor pursuits, the Nikon Coolpix AW-110 is waterproof up to 18 m, shockproof up to 2 m, freeze-proof down to -100C, & dustproof for arid, grimy conditions. Whether youre shooting in autumn, winter, spring or summer, its strong design is sure to match your physical photographic style. An action camera with wireless internet Share your experiences as they happen with a built-in Wi-Fi function. Shift those high-quality, once-in-a-lifetime images & films directly to your smartphone, tablet or compatible mobile device to upload straight to social websites. The Coolpix AW110 Waterproof Digital Camera can be remote controlled using your smart device, an especially valuable feature when taking self-portraits or for times when you need precise control from a distance. Revisit the world with your camera With a built-in Global Positioning System (GPS) & electronic compass, you can record the specific position (down to latitude & longitude) of your photos as a geotag in the image data (EXIF). Retrace your travels via computer or using the compass to confirm just where you were or are. The practical World map display is a superb orientation tool that lets you see where you shot a certain image & view the routes saved in your GPS logs. The altimeter lets you record the exact altitude at which images were taken, with a range of -300 m to 4, 500 m. If youre underwater, a hydro-barometer enables you to gauge your depth, with a range from 0 to -20 m. Premier image quality A responsive, back-illuminated 16-megapixel CMOS sensor facilitates stunning results in all kinds of conditions from the Nikon Coolpix AW11-0 Advanced Waterproof Compact Camera, with a remarkable maximum ISO of 3200. The rear-illumination increases how much light each pixel receives, making it more receptive & minimising noise for excellent performance in diverse environments. It enables a series of dedicated low light modes, which give you impressive images whether youre shooting in intense sunlight, at night or underwater up to 18 meters. Enjoy superior movie recording, dynamic performance & first-rate image quality with Nikons fast & powerful EXPEED C2 image processor. A NIKKOR wide-angle 5x zoom lens brings exceptional accuracy & articulate resolution to the table (with a 3.5cm equivalent focal length of 28-140 mm). Take in everything as you see it with its satisfyingly broad, detailed coverage. Video & dynamic photo functions Dont just capture frozen frame of action use the Nikon Coolpix AW-11-0 Camera to shoot Full HD 1920 x 1080p movies with stereo sound, so you can relive those amazing moments whenever you like, in stunning quality. You can use the optical zoom & autofocus functions during movie recording, capturing every moment flawlessly. Film in fast or slow motion with recording speeds from 15 to 120 fps, & use the built-in HDMI connector with HDMI-CEC support to output your videos straight to an HDTV. Pan vertically or horizontally over scenes using Easy Panorama 360/180 to produce spectacular panoramic shots. Just press the shutter & sweep the camera across the required line of view for astonishing images of scenic landscapes or eerie underwater scenes. With Action Control, its so easy to operate the camera even when youre in a slow-motion underwater world or wearing gloves. Trigger the mode using a dedicated button on the side of the camera. The special Underwater mode automatically adjusts white balance settings to capture underwater scenes just as you see them. Image stabilisation & world-beating features The Nikon Coolpix A-W1-10 Advanced Compact Camera employs anti-blur technology to automatically offset blurred images in four different ways. Hybrid VR (combining Lens-shift & Motion Blur Reduction) reduces the effects of camera shake. High ISO light sensitivity helps to lessen the risk of blurred images of fast-moving subjects or those photographed in dim conditions. Best Shot Selector (BSS) automatically selects the sharpest of up to 10 shots in a sequence. Enjoy tremendous results in any light even when you dont have a tripod thanks to dedicated light modes, which are usable in conjunction with Auto HDR. Backlight scene mode delivers outstanding tonal detail in any conditions, while Night Portrait mode renders amazingly detailed night images & indoor portraits. With Night Landscape mode you can shoot defined, articulate images at low ISOs. Capture action perfectly & completely with fast 8 fps high-speed continuous shooting, to a maximum of 6 frames. Action-ready design features A large 7.5-cm (3.0-in.) 614k-dot OLED screen with enhanced brightness & remarkable colour reproduction lets you view your shots with greater definition & sharp contrast, even if youre underwater or in direct sunlight. With its slender 24.5 mm body, this high-performance compact camera offers superior portability. The resilient, bright orange Nikon Coolpix AW110 Waterproof Advanced Compact Digital Camera is ready to leap into action as you shoot the great outdoors up close & personal. ...