With the boom of the information age, there is a growing demand for higher-capacity, faster, more dependable media products. Sony quickly responds to your needs through highly reliable media that safely & accurately stores ever-increasing volumes of data. Sony's line-up of data media makes use of the latest technology to accommodate a wide range of applications. With Sony media, you can be sure that your every storage need is met with the highest level of quality. ...

The Sony SAL-1118 DT 11-18 mm f/4.5-5.6 Wide-Angle Zoom Lens offers a 35mm-equivalent focal length of 16.5-27mm, which produces a super-wide angle of view. This DT lens is designed specifically for use with Sony Alpha digital SLR cameras having a 1.5x crop-factor. Theres no stopping your creative flare Ideal for shooting landscapes, architecture, interiors, close-up extreme sports, documentary, & much more, this versatile lens will add a new means of expression to your photo kit! The Sony SAL-1118 DT 11-18mm lens has a maximum angle of view of 104 degrees, which can exaggerate perspective for astonishing creative effect. The Sony SAL1118 DT is constructed with 15 optical elements in 12 groups, & uses aspherical elements & ED glass for enhanced clarity at all focal lengths. Enhanced autofocus performance is achieved by an internal focusing system. Included with the Sony SAL-1118 DT 11-18 mm f/4.5-5.6 Wide-Angle Zoom Lens are front & rear lens caps, & a petal lens hood to reduce the risk of flare when photographing in difficult light. With a little bit of practice youll be using this lens to turn mundane subjects into fascinating photos! ...

The Sony SAL-30M28 30 mm f/2.8 Lens is ideal for those close-up shots of insects, flowers & other small subjects. Lens features The light & compact lens has a 1:1 magnification ratio with 12.9cm minimum focusing distance for exceptionally clear, life-size close-ups. You will be able to capture those subjects in a nice crisp composition, worthy of putting in a portfolio! The fixed focal length is designed to deliver a high-quality optical performance, so you will always get a great looking shot. The smooth autofocus motor (SAM) guarantees a smooth & easy autofocus operation, so you never blur that one-chance opportunity. The Sony SAL-30M28 30 mm f/2.8 Lens is optimised for cameras with an APS-C sensor. ...

The Sony SAL-50F18 f/1.8 50 mm Lens is a bright, wide aperture portrait lens for Sony A-Mount & Sony Alpha series cameras. Optimised performance The fixed 50 mm focal length design delivers a high quality optical performance so you can capture those photos in great form. The light & compact lens is optimised for cameras with an APS-C sensor. You can capture clear & crisp images thanks to the lens smooth autofocus motor (SAM), delivering a smooth focus operation. You can enhance your photography with the Sony SAL-50F18 f/1.8 50 mm Lens. ...

A high-performance telephoto lens with the widest aperture in its class. Whether you're shooting a distant mountain peak or a beautiful orchid at arm's length, this superb telephoto lens provides amazing image quality. Its f/1.8 aperture makes it the brightest telephoto lens in its class
- & with 35mm-equivalent 202.5mm focal length plus the ability to focus tightly on objects closer than three feet away, it can cover an amazing range of photographic assignments.
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SAL1650 is a high quality standard telephoto lens, ideal for wide range of everyday applications, including portraits, travel, landscapes & general-purpose shooting. Bright F2.8 maximum aperture allows creation of smooth background defocus effects (bokeh). High performance optics achieve versatile zoom range in light, easy-to-carry lens body. Internal SSM (Super Sonic wave Motor) drive achieves exceptionally fast, quiet autofocus
- ideal for stills & HD movie shooting. Aspherical lens elements & ED glass elements suppress aspheric & chromatic aberration for superb resolution & contrast. Rugged weather-resistant design with interlocking seals protects against effects of dust & moisture.
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The ultimate all-in-one zoom lens designed specifically for DSLR imaging. It's the first professional-grade 5x zoom lens specifically designed for APS format DSLRs providing incredible precision in a single compact, easy-to-carry lens that carries you from 24mm wide-angle to 120mm telephoto (35mm equivalent). Advanced Carl Zeiss optical design & anti-flare T Coating make this one of the most valued lenses in the world of digital photography. ...

DMF (Direct Manual Focus) functions previously offered mainly on Carl Zeiss, G & other high-performance lenses are included with the SAL18135. DMF allows users to quickly switch between AF (autofocus) & MF (manual focus) without removing their eyes from the viewfinder to easily seize fleeting photo opportunities with success. ...

This solid, all-purpose SAL-1855 standard zoom lens is excellent for snapshots, portraits, interiors & more. Built specifically for your camera, it features a smooth & silent AF operation with built-in Smooth Autofocus Motor (SAM) to handle the full range of your most common shots. ...

The SAL-2470Z Carl Zeiss Vario-Sonnar f 2.8 24-70mm Zoom Lens is a brilliant all-around performer
- with SSM (Super Sonic wave
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