The best in protein. The best in taste. You get the best of both worlds Eat-Smart High Protein Meal Replacement Bar has a delicious "confectionary bar" taste that starts with rich, creamy dark chocolate covering moist, chewy whey crisps, layered with oooey, gooey caramel & real, fresh-roasted peanuts. One bite & you'll discover why, in consumer taste-tests, it was the overwhelming taste champion, even when compared to some of the most popular protein bars on the market. Don't let the confectionary bar taste fool you Eat-Smart's nutritional profile is unmatched. The Fastest, Purest, Most Advanced Protein Eat-Smart is packed with 27 grams of ultra-premium protein, powered by "whey hydrolysates, the purest & most bioavailable source of protein available. Hydrolyzing is a process by which intact proteins are carefully broken down into smaller fragments, called micro-fraction peptides. As a result, the protein now has faster delivery & is utilized easier (than regular whey) to help you build a superior body. An Ideal Meal" to Feed Your Healthy Muscles, Anytime The decadent taste & most advanced protein makes Eat-Smart whey protein bars ideal to eat first thing in the morning, before workouts, & certainly immediately following your workoutwhen your hard-working muscles benefit most from a fast-acting protein like the whey hydrolysates found only in Eat-Smart!