Styling just got sweeter! The ghd IV violet styler is a sleek, pastel violet hair straightener that will revolutionise your styling routine, creating long lasting curls, waves, or smooth shiny hair with ease. The ghd IV violet styler has all the innovative features of the original, best-selling IV styler including automatic sleep mode, universal voltage & an extra long swivel cord. The violet straightener also has smooth, black contoured plates which gently glide through your hair without pulling. The contoured edges of the plates help you to create long lasting curls & loose waves. Advanced ceramic heater technology creates smoother, shinier hair.