This luxurious L’ Oreal Serie Expert Vitamino Colour Shampoo is a dream product for anyone with colour-protected hair who is tired of the frustrating fading process which leaves your vibrant colour looking a little lacklustre. Incell Hydro-Resist is the innovative technology used in this L’ Oreal Serie Expert Vitamino Colour Shampoo to leave a lightweight film which protects colour & leaves hair feeling soft & shiny. Residue from product build up is gently lifted from the hair by this hard-working shampoo to leave hair light, bright & bursting with colour.