Chrysler Imperial (1955)

Product Description

Chrysler Imperial (1955) in Mauve (1:18 scale)
- In 1955, Chrysler first marketed the Imperial without the Chrysler name under the slogan >the flagship of the forward look>. Indeed, the company wanted to keep its new premier marque so distinct that it set aside an assembly just for the Imperial ->a completely separate & distinct line of automobiles.> However, the Imperial marque lasted until 1975 although the Imperial name has lived on as a Chrysler model. The new marque paid off in 1955, helping to increase Chrysler"s sales after three years of decline & move Chrysler back to second place ahead of Ford. Indeed, Imperial sales more than double in 1955. The two-door Newport model had a 130-inch wheelbase & Chrysler"s hemi-head, 331.1 cubic inch V-8 that could produce 250 horsepower.