It is concentrated: Pure conditioning, contains no water or alcohol, does not dry hair. It works instantly: Detangles as you rub it in & keeps on working, resulting in less grooming time & less product used, saving time & money. It is a deep conditioner: Penetrates below the surface & restores moisture while strengthening hair, resulting in a natural shine with a soft texture. It is long lasting: Repels dirt, dust, & s&, resulting in a shine that lasts longer. Not oily. It only takes a small amount:A small amount (about the size of a nickel) massaged into wet or dry hair will instantly de-tangle & deep condition. Continue to add nickel sized amounts & brush through until a rich, silky, smooth, shine appears. It works on people, too:COWBOY MAGIC Detangler & Shine is a high quality cosmetic.