So, you’re walking your dog in the dark & you stop to untangle its lead… when your furry friend disappears faster than the good stuff in a Black Friday sale. If only there was a way to make your pooch more visible in the dark. Like, say, this light up dog collar! Strap this light onto your canine’s collar & it’ll instantly become more visible in the dark or on days that are drearier than a book on the history of paint drying. This soft collar clip uses a bendable LED strip to light up bright red… now isn’t that a bright idea? The collar switches on using a sealed button, which you also use to cycle through its 3 light modes. One push & you get solid red across the whole collar light, a second push & you get a fast flicker, & a third push gives you a slower flash. Hit the button again & the collar switches off (just like you when reading that paint-drying book). This collar is excellent for making your dog more visible to motorists, pedestrians, & other dog walkers, & is brilliant for making it more visible than a spot on the tip of your nose. So, for safety & for your sanity, order this light up dog collar today!