An entertaining & insightful book exploring the concepts of where ideas come from
- explores Where ideas come from The true history of history Why most people dont like ideas How great managers make ideas thrive The importance of problem finding The simple plan new for paperback n this new paperback edition of the classic bestseller youll be taken on a hilarious fast-paced ride through the history of ideas. Author Scott Berkun will show you how to transcend the false stories that many business experts scientists & much of pop culture foolishly use to guide their thinking about how ideas change the world. With four new chapters on putting the ideas in the book to work updated references & over 50 corrections & improvements now is the time to get past the myths & change the world.brbr Since its initial publication this classic bestseller has been discussed on NPR MSNBC CNBC & at Yale University MIT Carnegie Mellon University Microsoft Apple Intel Google Amazon.com & other major media corporations & universities around the world. It has changed the way thousands of leaders & creators understand the world. Now in an updated & expanded paperback edition its a fantastic time to explore or rediscover this powerful view of the world of ideas.