An up-close inside look at how things work Perfect for anyone with a sense of wonder or curiosity about the world around them How Cool Is This revelas the astonishing scientific ideas & discoveries that underpin the coolest of inventions & natural phenomena from electronic ink & robot pets to something as simple as a bubble. Find out how flying discs use aerodynamics to soar through the air explore the magic of organic chemistry in a bubble gum bubble & wonder at the extraordinary geometric beauty of snowflakes & crystals.