Leave your hair & scalp free from build-ups with The Hair Movement Build Up Be Gone Shampoo, a deeply cleansing formula that works to powerfully lift away dirt & impurities. Effective enough to lift product residues, smog & limescale, the shampoo gives you a lighter, refreshed feeling. Hair will be more manageable as well as easier to style & you’ll notice hairdos lasting longer than before. If used before colouring your hair, the colour will be allowed to penetrate deeper for a vibrant finish.