Rediscover the natural youth & vitality of your skin with A'kin Purely Revitalising Brightening Day Crème, an anti-ageing moisturiser that works to brighten & even your complexion whilst diminishing signs of ageing. Specially formulated as a targeted skincare regime for 40-65+ year olds, the intensely hydrating cream delivers moisture & nutrients deep down; its blend of all natural ingredients & pure active botanics work in synergy to address lines, wrinkles, age spots & dullness. Antioxidant Camu Camu harnesses a powerful source of brightening Vitamin C which counteracts sallowness, whilst omega-rich Echium Oil & fragmented Hyaluronic Acid reduce the look of wrinkles. Skin appears naturally brighter, firmer & more lifted. Youthful radiance & elasticity is restored.