For shaves that cool, smooth & soothe. Maximum Comfort Shave Gel is a rich soothing gel-to-foam formula, which conditions skin & beard & calms & comforts skin before, during & after shaving. This gel softens as well as preps the beard while providing outstanding lubricants to reduce shave friction & leaves the face feeling soothed & lightly hydrated. Moisturises the skin & lifts the beard for closer shave. Superior lubrication & cushion provides close, smooth shave with reduced friction. After lather is rinsed off, special hydrating ingredients remain on the skin to prevent dryness & tightness.