Winner Men's Health Grooming Awards 2011! This super-concentrated shave cream, for all skin types, lathers instantly delivering essential conditioning ingredients to ready the face for shaving. The rich, thick, texture helps soften the hair & open pores to virtually eliminate shaving irritation for a close, comfortable shave every time. Natural botanicals within the formula deliver therapeutic benefits to soothe, invigorate, rejuvenate, firm & tighten the skin while shaving. It leaves skin smooth, toned & comfortably soft. Instantly lathering super-concentrated shave cream Softens the hair, open the pores, eliminating shaving irritation Leaves skin smooth, toned & comfortably soft