Turn back the clock with the philosophy Nature in a Jar Bakuchiol Serum. Saturated with Bakuchiol, a natural alternative to Retinol, the formula works to minimise the visible signs of ageing, smoothing out the appearance of fine lines & wrinkles. This hero ingredient, Bakuchiol, is known for its anti-ageing power, packed with antioxidant & anti-inflammatory power that provides similar benefits to Retinol, without the potential for irritation. Enhancing the skin’s natural production of Collagen, which is responsible for the growth & repair of ageing cells, the serum strives tirelessly to revitalise tired complexions & reveal a healthier-looking visage. What’s more, the formula is infused with Olive Leaf Extract, an energising ingredient that works to shield the skin against harmful environmental aggressors, such as UV rays & pollution, which can prematurely age skin. This layer of defence helps to protect & repair this skin, keeping it looking younger for longer. Recommended for dry or ageing skin types. in 3 days: visibly improves the appearance of my skin, while remaining gentle* in 1 week: 81% of women had measured improvement in wrinkles & 79% in smoothness** in 2 weeks: skin looks & feels more firm* *8-week self-assessment study with 103 women aged 25 – 45, twice a day **4-week clinical study with 43 women aged 25 – 45, twice a day. Free from Phenoxyethanol, Mineral Oil, Sulfates, Synthetic Fragrances, & Artificial Dyes. Vegan. Cruelty-free. Recyclable packaging.