Careful research has resulted in this advanced formula shampoo for relieving & controlling flaking & itchy scalps. For use on all hair types, this mild but highly effective shampoo will leave hair shiny & manageable. For severe conditions use Flaky Itchy Shampoo & Tonic daily alongside Scalp Mask. Once the symptoms are relieved, continue using Flaky Itchy Shampoo once or twice a week in place of your regular Philip Kingsley shampoo to prevent recurrence. ** We have done some user trials on those with flaky & itchy scalps & had some amazing results: 99% of people said that Flaky/ Itchy Shampoo cleared their flaky scalp.** Relieving & controlling flaking scalps Leaves hair shiny & manageable Good for itchy scalps