Keep your hair in optimum condition with Philip Kingsley Elasticizer. A multi-tasking pre-shampoo treatment, it strengthens your hair & improves elasticity, bounce & shine, for hair that exudes health & vitality. Fragrance-free, it also gives UV protection which prevents coloured hair from fading, whilst oils of olive & castor locks in moisture to quench dry & damaged hair. Directions of Use: Apply a small amount to damp hair before shampooing. Work into hair with your fingertips. Rinse well. Follow with shampoo & conditioner. For fine & medium hair, apply sparingly to mid lengths & ends once or twice a month. For coarse, wavy & thick hair, use more generously once a week. Please Note: Do not use three days before or three days after chemical processing.