Nourish & care for your locks with the OUAI Medium Hair Shampoo, formulated for strands that are not too fine or thick, but somewhere right in between. Cleansing away build-ups & dirt, the shampoo is gentle on your scalp while still being incredibly effective, leaving you feeling comfortable throughout the day & never stripping away natural oils. Enriched with hydrating Coconut & Babassu Oils, the shampoo ensures your hair is thoroughly moisturised for a soft-touch finish with less frizz. The shampoo is lightweight, meaning you’ll never have to sacrifice volume or suffer a greasy finish despite its impressive hydrating action. Cuticles will be smoothed & sealed, concealing the appearance of split ends for a seemingly healthier result. Strengthening Hydrolysed Keratin helps to build resilience, lessening the chance of breakage during styling while Kumquat Extract, rich in Vitamins A, B & C, delivers plenty of shine for a truly lustrous look.