Keep your curls looking great all day with Moroccanoil Curl Defining Cream. Special heat-activated technology features a curl memory factor, which keeps curls & waves looking natural & bouncy, no matter what the weather. Infused with argan oil, the nourishing formula helps to detangle hair, making it easy to comb & style. Curls will be left looking frizz-free & full of life. Directions: Apply a generous amount to towel dried hair. Use a diffuser to activate curls, or let it dry naturally for a softer look Refresh curls throughout the day by applying one pump as & when needed Use heat styling tools to define & shape curls Key Ingredients: Argan Oil: Moroccanoil's signature ingredient. Only found growing in Southwest Morocco, this powerful antioxidant & UV protector is rich in vitamins that help to strengthen the hair & increase its elasticity.