The Awakening Beard Soap from Men Rock gently cleanses skin to remove grease & wash away dirt, leaving your beard refreshed & fragranced with the brand's Sicilian lime scent. Formulated with active ingredient, caffeine to instantly energise your beard, giving it an extra kick. E.N. Men Rock are a UK based brand that deliver a high quality range of grooming products to give you a perfectly styled & healthy beard. Directions for use: Apply a small amount to a wet beard, lather, then rinse.