Joe Grooming Maximum Hold Gel (50ml) This Maximum Hold Gel by Joe Grooming gives hair a firm hold, making sure a strand is never out of place. This gel helps to give hair a boost of shine & definition, without freezing it into place, meaning your style can be remoulded throughout the day. This Joe Grooming Maximum Hold Gel boasts an alcohol-free formula in order to prevent congesting your scalp, & gives maximum hold without breaking, flaking or dusting. Achieve a perfectly coiffed style with this maximum hold gel, & make sure you never have a hair out of place.