Goldwell Style Sign Roughman Matte Cream Paste is a high performance sculpting paste ideal for all hair types. Infused with Goldwell’s unique Flex-Shine Technology, Style Sign Roughman Matte Cream Paste provides superior styling control with a radiant shine. Delivering a long-lasting, flexible yet strong hold, this luxurious cream paste improves the manageability of even the most stubborn of hair types & effortlessly smoothes hair into place. Sculpting styles into place with a chic, matte finish, Style Sign Roughman Matte Cream Paste also works to protect hair colour & can be used on wet or dry hair. Instant hold & total control all day long! Ideal for thick hair & controls even stubborn hair! With colour protection Hold factor 4.