Treat your locks to the benefits of Giovanni's Magnetic Energizing Shampoo; a weightless formula that works to cleanse, volumise & enhance shine from root to tip. Innovative Magnetite has been infused into the shampoo using Magnetic Structuring Tanks, blending millions of micro-magnets with special cleansing forces to draw out excess oil & residue, resulting in soft, manageable hair with restored radiance. Safe for colour-treated hair. Magnetic Density Level (MDL): 5 (The higher the number, the greater the amount of magnetite mineral used, & the more beautiful your hair).