Developed specifically for fine, limp & thinning hair, the Ultimate Volume Shampoo from Swell is the first step in the brand's award-winning 3-step system. Powered by a Root Nutrient Complex, a unique blend of 18 carefully selected botanical actives sourced from around the world, the champagne-coloured formula creates a rich lather & delivers immediate & lasting volume for a fuller, thicker-looking head of hair. Peruvian Maca (a South American root vegetable) promotes stronger, healthier hair, whilst Apple Stem Cell Extract & Blue Lupin Peptides protect from environmental stresses & colour fading for a salon-worthy finish. The weightless shampoo expertly cleanses & revitalises hair from root to tip. Imparts a signature aroma derived from pure essential oils. Vegan. Cruelty free. Free from silicones, parabens, SLS & synthetic fragrance.