This Sebastian Professional Volupt Shampoo is designed to give you natural looking, voluminous hair. Boasting revolutionary cushion particle technology, this shampoo can help you achieve soft & glossy, full bodied hair. Lathering up with the Sebastian Professional Volupt Shampoo will prepare your hair for high fashion results without the stickiness or crunch. The cushion particle technology beats both the 'friction' & 'film' volumising methods that either leave your hair harsh to touch, or with a hard & inflexible layer, by using two micro particles that bind themselves to your hair's surface. Some raise the cuticle & rough up your hair for a stronger, classic volume, whilst others fill in the gaps, smoothing over the edges for a bigger, softer volume. Naturally voluptuous volumes are now yours for the making. Directions of use: Apply to wet hair. Massage to activate the rich lather. Rinse thoroughly & repeat if necessary. Follow with Sebastian Volupt Conditioner.