Keep your blonde hair looking vibrant & healthy with Paul Mitchell Forever Blonde Shampoo. Formulated with Ker Active protein which coats the hair to repair the damage caused by bleaching, this gentle shampoo strengthens & cleanses. Enriched with safflower oleosomes to hydrate & seal each hair cuticle, it's perfect for hair that has been bleached or lifted. Rich, sulfate-free surfectants also condition the hair to leave it looking & feeling touchably soft & smooth.